Zalando Berlin Summer Party
One night, more than 6,000 guests, two years running.
Role
Entertainment lead
Brand
Zalando
City
Berlin
2022–2024
(The brief)
Bring more than 6,000 Zalando employees together for one night, two years running. Same concept and audience each year, with a new venue each time.
(What I did)
Owned the entertainment programme for both editions
Shaped the line-up and stage schedule
Coordinated artists and the lead agency on the night
Lead agency: ZWZW / Zwanzig Zwanzig.
