Lacoste × Zalando “Lost in Collection”
A labyrinth pop-up in Paris that revealed the Lacoste × Zalando capsule.
Role
On-site event lead
Brand
Lacoste × Zalando
City
Paris
2023
(The brief)
Launch an exclusive capsule collection with an experience people would talk about. The answer was a 200 m² labyrinth at the Maison des Métallos: an invite-only launch party, then a free public weekend with around 1,900 visitors.
(What I did)
Led Zalando’s presence on site, from build-up to the last visitor
Oversaw brand consistency across the installation
Made sure the agency delivered everything agreed
Supported the marketing team through launch night and the public weekend
Concept and production: MNSTR.
